Friday Day Pass

With more beef, more tech, more trade, more education, more entertainment, and welcoming back international visitors for the first time since 2018, Beef2027 promises to be beefier than ever. Join us in the heart of Australia’s Beef Capital between the 2nd and 8th of May as we bring together the best of the best in the industry for an unforgettable week-long celebration of the Australian beef community. There is something for everyone at Beef2027 so get your hands on a General Admission ticket that suits you! People's Day Aligning with the Queensland Labour Day Public Holiday on the 3rd May, the People’s Day is the best way to kick off your Beef2027 week. Wander through the 500 plus exhibits where artisans, industry suppliers and culinary maestros showcase their products and talents. Indulge your tastebuds in a world of mouthwatering beef aromas throughout our BBQ Precinct, M’Eat Street, onsite restaurants, and tasty food trucks. Kick up the boots in one of our many bars. Get inspired by cooking demonstrations that reveal the secrets of perfecting beef dishes. Bring the kids along for a day of fun and excitement and enjoy the free family entertainment program and dedicated Kids Zone. And let’s not forget the main attraction of the week, our beef. Experience live demonstrations and meet some of the gentle giants themselves throughout our Cattle Precinct, a showcase of close to 2,000 head of cattle representing more than 30 breeds. With live entertainment, reduced general admission prices and special events lined up for the whole family, it’s too much to resist. Make People’s Day your day! Twilight Pass Beef Australia’s discounted Twilight Pass gives you access to Beef2027 from 3pm – late. Catch the end of the Trade Fair exhibit for a spot of shopping before relaxing in one of our dining precincts for an evening of delicious food and free entertainment. Want to make the most of Beef2027? Purchase a 'People's Day + Weekly Twilight Pass' so you can return every day to taste something new and enjoy the nightly family-friendly entertainment. What your General Admission Pass gives you access to: Nutrien Ag Solutions Stud Cattle Championship featuring close to 2,000 head of Australia’s best stud cattle across more than 30 breeds. 500 Trade Fair sites across 3 new precincts including Cattle, Machinery & Equipment, Lifestyle & Retail. Ken Coombe OAM Tech Yards & Innovation Hub. Daily live music and entertainment on the M’Eat Street Stage, The Lawn Stage and Ergon Network Stage. Daily activities and entertainment in the Kids Zone. Exciting and delicious food vendors, bars and restaurants including the dedicated BBQ Precinct and brand new M’Eat Street. Live cooking demonstrations. Don't stop there! Beef2027 offers a huge range of ticketed social functions, events, property tours, seminars, and dining experiences not to be missed. View the full program for a list of events to beef up your Beef2027 experience. Accessibility Beef2027 is a wheelchair accessible event however some areas are grassed or have uneven surfaces and assistance may be required. Some venues such as the Grandstand and International Lounge (upper level) are not wheelchair accessible. Contact Beef Australia at tickets@beefaustralia.com.au for informantion on accessibility within the venue or read through our Accessibility FAQs.